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Drivers Republic is proud to have collaborated with many leading brands who have embraced digital marketing and been willing to be at the forefront of change.
We believe we're one of the UK's most creative media companies. Our approach is to integrate with existing agency teams, combining the very best of digital and direct marketing together with web and community-based solutions to achieve the highest return on investment.
All of these companies have recognised the importance of social communities in their marketing mix and have acknowledged the influence that consumers play in validating their brands. Here are some of those that have engaged with Drivers Republic during the past two years..
Mercedes-Benz
Mercedes-Benz worked with DR on both above-the-line tactical activity plus novel viral approaches to extend the reach of its brand.
Silverstone
Silverstone formed a media partnership with DR working alongside its PR agencies, Performance PR and Jardines. Silverstone's GP circuit was used as the backdrop for video laps which extended the reach of their brand, and increased awareness amongst both corporate, consumer and trackday enthusiasts.
Aston Martin
Aston Martin have remained in the UK's top-3 coolest brands for the past four years, they've achieved this by carefully targetting the right audience in their media campaigns. Our relationship with Aston Martin consistently produced some of the highest response rates we have achieved from any campaign.
Sony Playstation
GT Academy - the collaboration between Sony Playstation and Nissan to turn a gamer into a real racer has been a tremendous success and represents a unique example of the convergence between online and offline marketing activities.
Renault
Renault are one of the most proactive brands when it comes to engaging directly with their customers online, with an active Renaultsport community and many well-informed advocates there is a natural fit between their brand and the tools of digital engagement.
Porsche
Porsche recognise the importance of integrating paid and un-paid marketing activities into a seamless whole. They also exemplify the kinds of smart-marketing in this post-advertising age that targets both customers and aspiring enthusiasts.
Caterham
DR has been title sponsor for the UK Caterham Roadsports race series in 2009, one of the closest forms of motorsport on the calendar.
Volkswagen
Our campaign supporting the launch of VW's Mk6 Golf GTI delivered an exceptional yield and continued engagement using their 'GTI Project' online game. Most importantly this was the kind of digital campaign that users found to be fun.
Subaru
Subaru and DR built a branded microsite group within DR's community, bringing the heritage of the brand together with the latest products from the popular Impreza range.
Peugeot
Peugeot's approach to its 308 CC campaign brought together a truly integrated team combining the best ideas of agency, publisher and product teams using video, community engagement and user advocacy.
